Tota Hasegawa
BIO
I joined Wieden+Kennedy Tokyo as Executive Creative Director after spending 10 years at the creative collective Tomato in London.
I started my career as an experience designer at Sony after graduating with an MA in Interaction Design from the Royal College of Art in England.
In addition to corporate branding, retail design and advertising work for many of Japan's leading brands, my work as an artist is frequently exhibited at galleries around the world.
EXPERIENCE
2011 - 9/2019
Wieden + Kennedy Tokyo / Executive Creative Director
- Led the office in conjunction with two partners, helping to grow the team from 36 to 80 over the course of eight years
- Led development of work for Nike, Audi, Shiseido, IKEA , Spotify, Booking.com, Airbnb, Facebook, Google, Sony, Citizen, JR EAST, AB InBev, Hulu, Supercell
- Launched TYPE, an eyeglasses brand inspired by classic typeface design
- Established agency gallery as part of ongoing efforts to build culture and inspire staff
2001 - 2011
Creative Collective Tomato (UK) / Creative Director / Art Director / Experience Designer
- Involved in product development, coding, web design, art, tutoring, event production, project management, apparel design, space design
- Clients included Sony, TV asahi, Nokia, MTV, Seiko, Birkenstock, NTT, Uniqlo, Panasonic, KDDI, Microsoft
1999 -2001
Sony Computer Science Lab / Associate Research Designer
- Design research to shape technology into products and services
1999
Kolding Design School, Denmark / Lecturer, Communication Design Department
1997 - 1999:
Sony Design Centre (JP) / Human Interface Designer
- Designed UI for products such as the Vaio PC and the Sony TV menu
EDUCATION
Royal College of Art, 1997 / MA, Design for Interaction
University of Westminster, 1995 / BA, Media Studies
AWARDS
Good Design Award Japan 2011
ACC GrandPrix 2013
NY ADC 93rd Silver 2014
Cannes Lions Gold , Silver Lion 2015
Spikes Asia Silver spike 2017
D&AD yellow pencil 2018
JUDGING
Tokyo Interactive Ad Award 2012
D&AD digital marketing 2014 (UK)
Tokyo Type Directors Club 2011 ~ 2019
CREATIVE X (internal creative award for AB in BEV asia) 2018 (China)
PUBLICATION
TOMATO (GASBOOK 05) 2002
Word / Design / Play (mainichi communications ) 2008
Contemporary Rakugo (bccks publishing ) 2011
発想の種IMAGINE (kenichiro mogi / kodansha ) 2014
EVENT, WORKSHOP , TALK
.FES 2008 (talk)
TOMATO WORKSHOP (Tokyo, Yokohama, Sapporo, Berlin) 2001 ~2011
Extra ordinary ( main host DJ for Weekly program on FM TOKYO sponsored by BOSE ) 2011 ~2012
D&AD SPECIAL TALK EVENT Neville Brody + Tota Hasegawa 2011 (OPEN CU)
Human Practice shibaura house 2013(workshop)
Edge Tokyo MEETING 2013 (talk)
OSAKA ナレッジキャピタルアワード ver.0 アジア学生クリエイティブ EX.」 2013 (talk)
TYPE PROJECT 2014
TOKYO DESIGNERS WEEK TV 2014 (TV SHOW)
Super Fukushi Symposium
超福祉展シンポジウム (judge & panel talk sponsored by TOTO) 2017
MEME DESIGN SCHOOL 2019 (WORKSHOP)
INTERVIEWS
ブレーン2018 (jp)
sendenkaigi (jp)
AdAge - TYPE (en)
Advertising times (en)
デザインのお仕事 (jp)
Openers 2016 (jp)
work not work (jp)
GQ JAPAN (jp)
mynavi (jp)
social lab 0.0 (jp)