Tota Hasegawa

BIO

I joined Wieden+Kennedy Tokyo as Executive Creative Director after spending 10 years at the creative collective Tomato in London.

I started my career as an experience designer at Sony after graduating with an MA in Interaction Design from the Royal College of Art in England.

In addition to corporate branding, retail design and advertising work for many of Japan's leading brands, my work as an artist is frequently exhibited at galleries around the world.


EXPERIENCE 

2011 - 9/2019 

Wieden + Kennedy Tokyo / Executive Creative Director

  • Led the office in conjunction with two partners, helping to grow the team from 36 to 80 over the course of eight years
  • Led development of work for Nike, Audi, Shiseido, IKEA , Spotify, Booking.com, Airbnb, Facebook, Google, Sony, Citizen, JR EAST, AB InBev, Hulu, Supercell
  • Launched TYPE, an eyeglasses brand inspired by classic typeface design
  • Established agency gallery as part of ongoing efforts to build culture and inspire staff

2001 - 2011

Creative Collective Tomato (UK) / Creative Director / Art Director / Experience Designer

  • Involved in product development, coding, web design, art, tutoring, event production, project management, apparel design, space design
  • Clients included Sony, TV asahi, Nokia, MTV, Seiko, Birkenstock, NTT, Uniqlo, Panasonic, KDDI, Microsoft

1999 -2001

Sony Computer Science Lab / Associate Research Designer

  • Design research to shape technology into products and services

1999

Kolding Design School, Denmark / Lecturer,  Communication Design Department


1997 - 1999:

Sony Design Centre (JP)  / Human Interface Designer

  • Designed UI for products such as the Vaio PC and the Sony TV menu


EDUCATION

Royal College of Art, 1997 / MA, Design for Interaction

University of Westminster, 1995 / BA, Media Studies

AWARDS 

Good Design Award Japan 2011

ACC GrandPrix  2013

NY ADC 93rd  Silver 2014

Cannes Lions Gold , Silver Lion 2015 

Creativity 50 by AD AGE 2015   

Spikes Asia Silver spike 2017

D&AD  yellow pencil 2018


JUDGING

Tokyo Interactive Ad Award 2012

D&AD digital marketing 2014 (UK)

Tokyo Type Directors Club  2011 ~ 2019

CREATIVE X (internal creative award for AB in BEV asia) 2018 (China)


PUBLICATION 

TOMATO (GASBOOK 05) 2002

Word / Design / Play  (mainichi communications ) 2008

Contemporary Rakugo (bccks publishing ) 2011

発想の種IMAGINE (kenichiro mogi / kodansha ) 2014


EVENT, WORKSHOP , TALK

.FES 2008 (talk)

TOMATO WORKSHOP (Tokyo, Yokohama, Sapporo, Berlin) 2001 ~2011

Extra ordinary ( main host DJ for Weekly program on FM TOKYO  sponsored by BOSE ) 2011 ~2012

D&AD SPECIAL TALK EVENT  Neville Brody + Tota Hasegawa 2011 (OPEN CU)

Human Practice  shibaura house 2013(workshop)

Edge Tokyo MEETING 2013  (talk)

OSAKA ナレッジキャピタルアワード ver.0 アジア学生クリエイティブ EX.」 2013 (talk)

TYPE PROJECT  2014

TOKYO DESIGNERS WEEK TV  2014 (TV SHOW)

Super Fukushi Symposium
超福祉展シンポジウム (judge & panel talk sponsored by TOTO) 2017

MEME DESIGN SCHOOL 2019 (WORKSHOP)


INTERVIEWS

ブレーン2018  (jp)

sendenkaigi (jp)

AdAge - TYPE (en)

Advertising times (en)

 デザインのお仕事 (jp)

  Openers 2016 (jp)

work not work (jp)

GQ JAPAN (jp)

mynavi (jp)

social lab 0.0 (jp)

Using Format