The challenge of this campaign is to establish Spotify's position in Japanese market as music discovery platform. We tried to provide the excitement of discovering new music in a  unique and personal way relevant to Japanese music culture.Our approach was to demonstrate how discovering new music on Spotify can bring subtle and positive change to your everyday life; discovering new music you didn't know you'd Live can make daily life more fun. " New music, new me" is the core idea of the campaign.

Client: Spotify   

Agency: Weiden+Kennedy Tokyo

Role: ECD,CD

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