SPOTIFY JAPAN LAUNCH
The challenge of this campaign is to establish Spotify's position in Japanese market as music discovery platform. We tried to provide the excitement of discovering new music in a unique and personal way relevant to Japanese music culture.Our approach was to demonstrate how discovering new music on Spotify can bring subtle and positive change to your everyday life; discovering new music you didn't know you'd Live can make daily life more fun. " New music, new me" is the core idea of the campaign.
Client: Spotify
Agency: Weiden+Kennedy Tokyo
Role: ECD,CD