TYPE
The task was making eye-ware brand from scratch for online eye-ware retailer client "Oh My Glasses".
TYPE is eye-ware brand inspired by and named after different typefaces. First product range were Garamond and Helvetica, then Bodoni, Times New Roman and American Typewriter were released later. Like real typefaces, the frames come in light, medium and bold. Like typical specs selections, the glasses come in clear and tortoiseshell, not just black, and there's an option for sunglasses. 12 type faces were produced in total as of 2019.
Client: Oh My Glasses
Agency: Weiden+Kennedy Tokyo
Role: ECD,CD